"These types of mobile campaigns represent the future of retail and we're excited to be helping News America Marketing and Thinaire expand their reach," said Chris Drumgoole, senior vice president of Global Operations with Verizon Terremark.
To support the rapid growth of Near Field Communications (NFC) media technology, Thinaire has selected Verizon Terremark's Enterprise Cloud which allows for seamless scaling based upon traffic, need and demand. Such capabilities are critical for Thinaire when powering mobile marketing campaigns for customers, including News America Marketing whose SmartSource with NFC initiative has the capability to deliver in-store information and offers from thousands of retailers directly from the shelves to the mobile devices of millions of consumers.
Drumgoole continued, "The flexibility and scalability of our Enterprise Cloud makes it an ideal platform for multi-channel marketing campaigns of this size and complexity."
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Thinaire Selects Verizon Terremark Cloud to Support Mobile Platform
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Cloud Services Brokerage Lessons from Alex Rodriguez
(Two stories sat atop baseball's marquee in the final days of July.
The first was the non-waiver trade deadline, baseball’s annual pros-for-prospects surge staffing. The second was the pending punishment of Alex Rodriguez, the former sweet-swinging shortstop turned sullen slugger turned cautionary tale and financial wild pitch of the New York Yankees.
Tucked in that double play of headlines was an impromptu lesson about the value of cloud services brokers (CSBs).
Really.
In a general sense, baseball's trade deadline is a valuable part of its own asset lifecycle.
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OMB's Evidence Memo: A Call for Cloud Services Brokerage
n a late July memo the Office of Management and Budget requested cloud services brokerage.
Well, not in so many words.
Rather, OMB requested increased use of evidence in 2015 budget proposals and in evaluation of existing programs to, in the words of agency leadership, “continually improve program performance by applying existing evidence about what works generating new knowledge and using experimentation and innovation to test new approaches to program delivery.”
The memo is part of the administration's ongoing evidenced-based initiative to better use analytics to evaluate outcomes of dollars spent.
All of which makes sense. With the ebb tide of sequestration causing federal IT budgets to continue to recede, Uncle Sam’s wallet is more cobwebs than cash. This means every dollar spent must be carefully indexed for performance.
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WebRTC Summit Registration Is Now Open
Unless you have been sleeping under a rock, you are probably aware that in May 2011 Google open-sourced the key audio/video components for web browsers, paving the way for the development of rich, high quality, RTC applications in the browser via simple Javascript APIs and HTML5. This in turn gave rise to the WebRTC project, a cross-industry project to bring Real-Time Communication to the Open Web platform. WebRTC - Web-based Real-Time Communication - is being heralded as one of most disruptive web/telecoms innovations for years, which is why SYS-CON Events, true to its 13-year tradition of producing events on the technologies of tomorrow, is holding its 1st WebRTC Summit in California's Silicon Valley in November.
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Cloud Guarantees - Is Your Future Safe with a Third Party?
Cloud computing is at the forefront for many organizations across the world. Experts believe it is the future of IT. Considering all the benefits offered by the cloud, making the transition may appear inevitable to enterprises. But just like any major technology, it also comes with certain caveats - security and privacy of business data and legal compliance among others. While these concerns are now well known, the most obvious disaster that can befall a business depending on cloud computing is still largely overlooked - what happens when the cloud provider shuts shop?
Consumers have already woken up to this scenario when Google shut down its popular RSS aggregator Reader. A cloud service provider may close its doors for any number of reasons: bankruptcy, business failure, breach of contract, being acquired by a bigger company or even regulatory problems. If the provider is located in another country or is privately held, the risks are even higher.
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NBC4 Puts on a Great GovCloud Show !!
NBC 4 in Washington, DC highlighted government cloud computing today as part of their GovInnovate show. Below is just a taste of the informative public service they provided. Go to the NBC Washington video site for much more!
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NCOIC/NGA Demonstrates Use of Cloud in Disaster Response
The NGA project began in late 2012 with Cycle One, during which the cloud infrastructure was defined and built. The NCOIC team established standards and processes, utilized best practices, and addressed potential problems such as ownership, bandwidth, latency, availability, access and security. Cycle One team members were:
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How Cloud Computing Helps a Business Run More Efficiently
Running a successful business, regardless of the type of business, requires a handful of tenets that should always be embraced: enjoy what you do, hire the right people and provide the correct tools.
These days, one of those tools businesses now rely on to succeed is cloud computing. Many businesses are turning toward cloud computing, according to an article on Cloudtweaks.com. Here are a few reasons why.
With an increase in business comes more data. That data has to be stored somewhere. Instead of regularly buying new hard drives and external hard drives, many businesses have turned to cloud services. Cloud services are constantly expanding, and some offer a large amount of space at a premium price.
You can set your computers to remotely back up data to the cloud at certain intervals. If the worst case scenario happens and your computers are down, you’ll retain all of your data, since it’ll be stored remotely. You don’t have to worry about getting the computer repaired, either – since the data is remotely stored, you’ll be able to access everything from any computer.
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Why Small Business Needs Cloud Computing
They may be small in terms of the number of employees, but small businesses stand to reap big benefits when it comes to cloud computing.
Cloud is uniquely suited to meet the needs of a small business trying to grow quickly. If you are an entrepreneur or own a small business, here are some reasons compiled by SmartDataCollective.com, why cloud computing would be a good fit.
Many potential entrepreneurs are inhibited by the huge upfront costs required in order to get a business up and running. Investing in technology can be particularly consuming, but with the cloud, it doesn’t have to be. A cloud database can provide everything from the basic infrastructure to ready-to-use applications, so business owners only have to plug in and go.
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Catch the Cloud with DorobekINSIDER LIVE!
Yesterday I thoroughly enjoyed an opportunity to participate in the DorobekINSIDER LIVE edition on cloud computing. The conversation was both lively and informative. Joining me on the show were:
Jim Sweeney, author of the book Get Your Head in the Cloud: Unlocking the Mystery for Public Sector and President and CTO of V3 Systems.
Patrick Fiorenza, Senior Research Analyst, GovLoop. He is writing the GovLoop Guide on cloud computing.
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IT Still Controls Most Cloud Usage: Cisco Survey
Cisco, like everybody else in IT, believes that cloud computing is central to the Internet of Things (the belief that everything with an on/off switch will eventually be wired or wirelessly connected and controlled by someone – or some thing – somewhere in the world). This isn't a difficult concept to understand.
Naturally, all of this plays directly into the products and services that Cisco makes – all those switches, routers, random connectors, intelligent network software and so on – that link devices to systems to people and back again, according to an article on eWEEK.
Cisco estimated in an extensive research report, "The Impact of Cloud on IT Consumption Models," that connections among people, processes, data and things will surge from 10 billion today to 50 billion by 2020.
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Public Cloud IaaS: A Price/Performance vs. Security Analysis
Industry's transition from custom made, one-of-a-kind IT infrastructures to the standardize, commodity based cloud paradigm is well on it's way. IBM's recent "Under Cloud Cover" study highlights the rapidly of this global transformation:
"According to our global study of more than 800 cloud decision makers and users, business leaders of all stripes – Finance, Sales & Marketing, Product Development and more – are becoming increasingly focused on the business
value cloud provides. Over the next three years, cloud’s strategic importance to business users is expected to double from 34 percent to 72 percent, even surpassing their IT counterparts at 58 percent."
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The Time Is Now for 21st Century Leadership
I've just had the opportunity to preview my good friend Melvin Greer's newest effort, "21st Century Leadership: Harnessing Innovation, Accelerating Business Success". Now in pre-release, this book highlights the compelling linkage between internet scale technology, advance business models and the need for forward thinking leadership.
From the vantage of hindsight, I can see how my own professional career has been molded by the global changes Gartner describes as the Digital Industrial Revolution. In my consulting engagements, I've characterized this environment as the confluence of four major transitions:
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AppZero Adds Three Premier Partners and Sees Significant Growth
AppZero has announced three premier partners as the company sees significant revenue growth. In addition to IBM and HP Cloud Services, AppZero has added Amazon Web Services, CA Technologies, and Rackspace to its premier partner program this year.
Through the program, AppZero collaborates with system integrators, service providers and resellers. These partners combine cutting edge products and services that open up the business potential of the cloud. For more information or to participate in the partner program contact partners@appzero.com.
“Success in the cloud requires a collaborative effort, and AppZero offers our customers a distinct advantage in deploying services on the CA AppLogic platform” said Jay Williams, vice president for CA AppLogic. “We look forward to continuing to work with AppZero so that our mutual customers can reap the full efficiency and cost benefits of cloud deployment.”
The partnerships announcement is accompanied by early reports from the company of exceptional growth and success this year.
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So what kind of consultant are you?
Yesterday over lunch, a good friend of mine from the Limelight Marketing Group and I started talking about my recent transition. As you can imagine being in the DC metro area our discussion centered on the many business challenges associated with sequestration and our deadlocked government leaders. After a short while, she then hit me with the quintessential question,"So what kind of consultant are you?"
Elevator speech time!!
"Our baseline offerings are social media, business analytics, cyber security and hybrid information technology (IT) ecosystems. The modern organization continually engages its customers, constituents and stakeholders through social media. Analytics provides institutional knowledge of those customers needs and wants. Cyber security protects your customers, their transactions and your business processes. Finally, your hybrid IT ecosystem delivers your essential business processes - commerce, offering catalog, service delivery and customer support - through a cloud-based business engine."
The reply,"Sounds nice, and I have no doubt you can do all those things, but they just don't seem to go together."
My jaw dropped and images of me standing in the unemployment line flashed before my eyes. The elevator speech had failed to show relevance and value. Even worse, I had probably confused a prospect by presenting a seemingly jumbled and unrelated list of questionable capabilities.
Later as I was putting salve on my wounds, I realized that the conversation was actually indicative of the new environment in which we all find ourselves. Information technology has consumed our lives with social media being indicative of how our personal and business lives are now blended. The importance of the virtual in many ways has transcended that of the physical and organizations are struggling with the reality of it all. Changes in culture, policy and business models are rampant and we all need to work together to figure this thing out.
So good, bad or indifferent, I'm the kind of consultant that can leverage the linkage between seemingly unrelated things in order to further your organizational purpose, be that public service, national security or shareholder value.
Can I be of service?
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Elevator speech time!!
"Our baseline offerings are social media, business analytics, cyber security and hybrid information technology (IT) ecosystems. The modern organization continually engages its customers, constituents and stakeholders through social media. Analytics provides institutional knowledge of those customers needs and wants. Cyber security protects your customers, their transactions and your business processes. Finally, your hybrid IT ecosystem delivers your essential business processes - commerce, offering catalog, service delivery and customer support - through a cloud-based business engine."
The reply,"Sounds nice, and I have no doubt you can do all those things, but they just don't seem to go together."
My jaw dropped and images of me standing in the unemployment line flashed before my eyes. The elevator speech had failed to show relevance and value. Even worse, I had probably confused a prospect by presenting a seemingly jumbled and unrelated list of questionable capabilities.
Later as I was putting salve on my wounds, I realized that the conversation was actually indicative of the new environment in which we all find ourselves. Information technology has consumed our lives with social media being indicative of how our personal and business lives are now blended. The importance of the virtual in many ways has transcended that of the physical and organizations are struggling with the reality of it all. Changes in culture, policy and business models are rampant and we all need to work together to figure this thing out.
So good, bad or indifferent, I'm the kind of consultant that can leverage the linkage between seemingly unrelated things in order to further your organizational purpose, be that public service, national security or shareholder value.
Can I be of service?
For an appointment go to http://www.vcita.com/v/kevinljackson
( Thank you. If you enjoyed this article, get free updates by email or RSS - © Copyright Kevin L. Jackson 2012)
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CenturyLink Acquires Tier 3
CenturyLink has acquired Tier 3, an innovative provider of public cloud services based in the Seattle area. Tier 3's cloud platform is immediately available as "CenturyLink Cloud." In addition, Tier 3's products, roadmap and vision are now the foundation of CenturyLink's cloud strategy and anchor the new Seattle-based CenturyLink Cloud Development Center.
Jeff Von Deylen, president of CenturyLink's Savvis organization, stated, "Our mission is to provide world-class managed services to global businesses on virtual, dedicated and colocation infrastructures. Tier 3's innovative automation and self-service platform are game-changing for our global enterprise clients."
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NRRC Video Series - Video 1 : Introduction and Overview
In September, the NCOIC delivered the Geospatial Community Cloud (GCC) demonstration. Sponsored by the National Geospatial-Intelligence Agency, this demonstration showed how an interoperable, hybrid-cloud operating environment can be quickly enabled and used as a rapid response capability.While this demonstration was designed around lessons learned in the 2010 Haitian Earthquake, the effort showed how a cloud services brokerage approach could be used to quickly provide critical information technology infrastructure support to an unplanned event.
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NRRC Video Series - Video 2: Building the Cloud Infrastructure
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NCOIC to Rollout Open Process for Secure, Hybrid IT Computing Environments
Next month, the Network Centric Operations Industry Consortium (NCOIC) will introduce an open pattern that will enable governments, agencies and businesses to create a secure, hybrid IT environment quickly and cost effectively. Cloud computing expert Kevin Jackson has been named to lead the team that will assist organizations in adopting the process, known as the NCOIC Rapid Response Capability (NRRC), into their operations. “The NRRC was initially developed for the National Geospatial-Intelligence Agency to test the ability of an open cloud environment to quickly collect, store and share geospatial information in a complex disaster situation,” said Jackson. “We have refined the process with checklists, rules and patterns so it can promote information exchange and collaboration for a wide range of needs, including emergency response, humanitarian assistance and rapid IT infrastructure deployment.”
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Cloud Computing at the Potomac Officer's Club
Across the Federal IT landscape, terms like “cloud”, “cloud computing” and Software as a service (SaaS) are at the center of a seismic shift by the agencies away from building and managing every aspect of their IT infrastructure and services. The potential benefits of cloud computing within the Federal IT landscape are well known, and, the fact is that the role of every CIO across “.Gov” has shifted in a way that makes cloud very difficult to ignore.The CIOs that lead the Federal government agencies are no longer solely responsible for the management of IT, but now face the added pressure of supporting business growth by reducing costs and driving innovation in a concerted effort to build a strategic advantage for their Agency. One part of the solution is certainly the cloud. Cost savings, elasticity, scalability, “load “bursting”, storage on demand… these are the advertised benefits of cloud computing, and they certainly help make for a solid business case for any Agency to use either third-party services or a virtualized data center.
Date: December 5, 2013
Time: 7:00am - 9:45am
Member Price: $125.00 Guest Price: $175.00
Location: 2941 Restaurant
Address: 2941 Fairview Park Dr.
Falls Church, VA 22042
Garage & Valet Parking Available
Falls Church, VA 22042
Garage & Valet Parking Available
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