iomart Hosting has taken Nova International, organiser of a half marathon the Great North Run, into the cloud. Nova migrated its Great North Run website to the cloud with iomart Hosting earlier this year and will be performance testing the solution over the next few weeks.
More than half a million people will visit the site over this coming weekend for the Bupa Great North Run, as well as registering for Nova's other Great Run events in Edinburgh, Sheffield and Portsmouth which take place in October.
Chris Kewin, IT Director at Nova International, said: "iomart Hosting's technical expertise and support provides relief to Nova's small but busy IT team. It's critical for our business that we have a 24/7 scalable service.
Nova is looking seriously at cloud technology on which to build third generation systems that can scale out rather than up. Cloud technology provides the potential to bring in additional processing power during peak business periods rather than owning, managing and paying for that processing power all year round. When peak periods slow, properly designed clouds allow processing power to be scaled down again, ensuring business demand drives the technology requirements."
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